What is DTA / Who is DTA

DTA is an exclusive consulting and online resource for the creative industries. At a time when creative thinking is universally acknowledged as an essential strength we offer practical tools to radically extend the scope of that thinking. To do this we gather and distill intelligence from current trends, contemporary and historical sources and even fictional worlds to facilitate an entirely new approach to creative thought.

We monitor arenas as diverse as art, cinema, architecture, music, perfumery and landscaping for innovative ideas and practical applications.

The online recourse of DTA is a constantly evolving, illustrated archive of applied multi sensory thinking. Regular 'seeds' (targeted, bespoke bulletins) augment this unique creative tool.

DTA offers uniquely informed and original insights and perspectives on creative problems that transcend the familiar offerings. Indeed DTA enables clients to focus beyond traditional associations, proposing the engagement of all the senses as a tangible resource. This can be a general approach to agency thinking or be employed to deal with specific projects, problems and pitches.

Director Paul Schütze has worked for over thirty years as an artist in the fields of, sound, photography, video, performance, environment and installation design. His work has been exhibited in major international galleries and museums (V&A, The Hayward, Reina Sofia, IVAM) and has performed with sound & film works in over a dozen countries. His photographic work is held in major public and private collections (The British Museum, Pallant House, Speed) and with award winning film scores (AFI Best Original Score), the release of over thirty albums of original music and collaborations with major international figures (James Turrell, Isaac Julien, Josiah McElheny) he is a seasoned and highly respected practitioner with an eclectic wealth of experience.