Dressing The Air is the brainchild of the London-based artist Paul Schütze.

In a career spanning 30 years, Schütze has exhibited his photographic and installation works in galleries and museums around the world, released over thirty albums of original recordings, scored a number of films and performed numerous concerts. He has collaborated with artists such as James Turrell, Josiah McElheny and Isaac Julien and musicians as diverse as Bill Laswell, Raoul Björkenheim, Toshinori Kondo, Lol Coxhill and Jah Wobble.

Dressing The Air is a unique open resource that aims to enrich creative thinking by encouraging a multi-sensory approach. A constantly evolving archive and creative news feed, Dressing The Air monitors and reports on a diverse range of art-forms from cinema to sculpture, painting to furniture design, land-art to perfumery.

dressing the air: the bureau of sensory intelligence

a creative resource to provoke and inspire

Ashoka
Neela Vermiere Creations

27/09/13

Ashoka

Ashoka continues the olfactory narrative established by creative director Neela Vermiere and perfumer extraordinaire Bertrand Duchaufour with Trayee, Mohur and Bombay Bling. At once, more subdued yet perhaps even more complex, Ashoka manages to perform an unexpected transformation. From a highly spiced and vivid kaleidoscope of opening notes including lotus, cassis, a very creamy fig-leaf and osmathus, it settles into a resonant plane of luminous, burnished woods and resins from which curls a tendril of the finest incense. The balance and complexity on show are absolutely masterful. 

Neela Vermiere Creations
"...the owners of a New York skyscraper had a problem on their hands as people got dangerously impatient waiting for the elevators. A psychologist was called in, who advised that large mirrors be placed on the elevator doors so that people could see themselves as they waited. This stroke of brilliance solved the problem."
- Richard Gregory, 1997, Mirrors In Mind